The sale closes in Stripe. Google never knew.
The click came from Google Ads, but the paid subscription happens after checkout, out of its reach. Apointoo sends that signal back, with order_id and retraction on a refund.
Google Ads sees the click. You need to prove what happened next.
Google optimizes blind after the click
You pay for clicks, but the revenue event happens in Stripe, server-side. Smart Bidding learns from a pageview, not from a sale.
Building the bridge is engineering work
Preserving the GCLID, matching it to the sale, and integrating the Data Manager API is a project. Most teams put it off and go without the signal.
A trial is not revenue
Optimizing for trial signups fills the funnel with people who don't pay. The signal that matters is the active subscription.
How Apointoo closes the loop between campaign and revenue
You connect the Stripe webhook to Apointoo: on checkout.session.completed, the sale goes back to Google Ads as an offline conversion with order_id; on a refund, Apointoo retracts it. No pipeline to build and no dedicated adapter, via the direct-confirm path.
Connect the Stripe webhook. Offline conversion with retraction on refund.
- Click and journey preserved across sessions
- Real conversion sent to Google Ads
- Works with the frontend you already use
- You build the experience. Apointoo keeps the proof.
Ready to prove which campaigns turned into revenue?
Apointoo is private attribution infrastructure for operations that already feel the pain. Access by request.